Pea Ridge changing yearbook program through marketing

Written by Marketing Staff

Sidewalk chalk - Pea Ridge

The Pea Ridge yearbook staff has used sidewalk chalk to promote yearbook sales this year.

For the yearbook program at Pea Ridge High School in Pea Ridge, Ark., this year has been all about change.

New adviser Lara Cooper is guiding the book. And after several years of a heavy emphasis on only seniors with the coverage, lagging sales and mounting debt, the Pea Ridge program has begun to turn things around with the help of some creative marketing.

The staff used sidewalk chalk and dropped fake notes around school to promote yearbook sales. Later this month, they will be holding photo booth fundraisers and setting up sales tables at basketball games.

According to Cooper, their hard work is paying off.

“We have $1,100 in online sales and about $500 in the bank. This is the highest number of pre-orders our school has ever had at this point in the year,” said Cooper. “Even though it isn’t where I want it to be yet, the progress is still outstanding and everyone seems quite pleased.”

One Response to “Pea Ridge changing yearbook program through marketing”

November 08, 2012 at 9:43 pm, Lara Cooper said:

We owe much of our success to our hardworking kids, our administration who allowed us to take a risk, and our AMAZING support from Walsworth. We have the best team ever in Jill, Adam and Cheryl. They answer our silly questions, offer great advice and are always available either in person, through email or conference calls. They have really helped us go from “building a book” to building a successful program. YERDS UNITED!!

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Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.