Pea Ridge changing yearbook program through marketing
Written by Marketing Staff
For the yearbook program at Pea Ridge High School in Pea Ridge, Ark., this year has been all about change.
New adviser Lara Cooper is guiding the book. And after several years of a heavy emphasis on only seniors with the coverage, lagging sales and mounting debt, the Pea Ridge program has begun to turn things around with the help of some creative marketing.
The staff used sidewalk chalk and dropped fake notes around school to promote yearbook sales. Later this month, they will be holding photo booth fundraisers and setting up sales tables at basketball games.
According to Cooper, their hard work is paying off.
“We have $1,100 in online sales and about $500 in the bank. This is the highest number of pre-orders our school has ever had at this point in the year,” said Cooper. “Even though it isn’t where I want it to be yet, the progress is still outstanding and everyone seems quite pleased.”