November 3, 2003 / Advertising / Winter 2003

Parents Add Input to Ad on Ad Night

Written by Idea File Staff

The only person who should be surprised by a senior ad is the senior who is seeing it for the first time.

That is one reason why the yearbook staff at Chugiak High School, Eagle River, Alaska, holds senior ad nights throughout the school year. The ad nights give staff members and parents the opportunity to lay out senior ads together. The yearbook staff designs about 150 pages of senior ads each year, and each of the 19 staff members is required to help design.

“Parents love it,” said Janet Morris, yearbook adviser, whose staff has been offering senior ad nights since 1997. “It enables them to earmark one night a month to know when to come in and do it.”

Morris said parents also enjoy the opportunity to learn from each other.

“One set will look over at another and say, ‘I would definitely use that, but I wouldn’t use that,'” Morris said. “Veterans help the parents who are doing ads for the first time.”

Mary Chambers, a senior who is on staff, said she likes the ad nights because they are very productive for the staff and save them from having to make a lot of house visits.

“It’s very helpful because it’s a focal point where everybody can meet at once and get numerous ads done,” Chambers said.

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.