September 11, 2015 / Video

Northumberland staff promoting yearbook with video

Written by Evan Blackwell, CJE

Our first cool marketing video of the new school year comes from adviser Mike McCormick and the yearbook staff at Northumberland County High School in Heathsville, Virginia.

Mike and his staff created this video that you can watch below, which is a simple but very effective montage of memories from the school year, to advertise this year’s book and promote sales.

Creating a video is a great way to market and get your school interested in the yearbook.

Has your staff created a yearbook video this year? Share them with us at marketingyearbooks@walsworth.com.

Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.