January 3, 2018 / Marketing

Newest Walsworth eBook filled with ideas to market and sell your yearbook

Written by Evan Blackwell, CJE

As yearbook staffs start to trickle back into school this month after a few much-needed weeks off for winter break, the focus will shift to the second half of the school year. All the crucial tasks that go into finishing off this year’s book will take center stage and become the priority.

What should be high on that priority list for many schools is continuing to push your sales efforts. There are still parents and students out there who are procrastinators at heart, who will wait until the last minute to buy the yearbook. But they will buy!

The latest eBook from Walsworth Yearbooks will help you with ideas for keeping your sales and marketing efforts rolling into the second half of the year. Creative Ideas for Selling Your Yearbook is filled with examples from schools that have run successful campaigns and used the tactics cited effectively.

The eBook covers ways to engage your students on social media, show off the value of a yearbook, celebrate school achievements and even create some fun, unique promotions.

Download your free copy of Creative Ideas for Selling Your Yearbook today and then start brainstorming with your staff how you can put the ideas into action at your school.

One Response to “Newest Walsworth eBook filled with ideas to market and sell your yearbook”

February 12, 2018 at 10:28 am, 15 ways to ramp up your yearbook recruiting effort right now said:

[…] Have students create a recruitment video. Air it on your school’s daily announcements, post it on your website and via social media, and have staff members share it on their accounts as well. Use this as an opportunity to market both your program for recruitment purposes as well as the yearbook itself to drive sales. […]


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Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.