Mike Taylor will talk theme maintenance in November webinar October 25, 2017
October 25, 2017 / New Advisers / Theme

Mike Taylor will talk theme maintenance in November webinar

Written by Evan Blackwell, CJE

Now that we’re into fall, just about all yearbook staffs probably settled on their theme weeks ago and are well into production on their 2018 books.

Sure, the theme looks great on the cover and division pages, but are you carrying it out through the book? In the next event of Walsworth’s year-long webinar series, Mike Taylor, CJE, will be discussing just that during Yearbook Theme: It’s Not Just for the Cover on Nov. 8 at 3 p.m. Central.

In the one-hour webinar, Taylor will offer tips and show examples of how your staff can express the theme in headlines, sidebars, folios and elsewhere inside the yearbook – all to make sure your readers are able to understand the story you’re telling and enjoy it.

Register for Yearbook Theme: It’s Not Just for the Cover today. Even if you aren’t able to attend the live presentation on Nov. 8, you will be sent the recording.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.