Lyman promoting yearbook, good cause

Written by Idea File Staff

The mascot for Lyman High School in Longwood, Fla., is the Greyhounds, and the current yearbook staff is planning on featuring the mascot on the cover of their 2013 book. But the greyhound connection to this year’s yearbook is going beyond just the cover.

The Lyman staff has been working on a marketing campaign designed to promote the yearbook and also raise money and awareness for the local greyhound pet rescue organization.

Lyman adviser Heather Keenan said the staff has already created custom T-shirts, and is making buttons with greyhound slogans. The buttons will be sold at lunch, as well as the pet rescue’s store, with all sales donated to the greyhound organization.

“Due to this promotion, the rescue has been more visible in the community,” said Keenan. “They have been bringing greyhounds to the home varsity football games. The coaches also had the football players take their team pictures with a greyhound.”

What a great idea! We can’t wait to hear how the campaign goes.

Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.