November 5, 2010 / Marketing Stuff

Looking for new yearbook marketing idea? Try sandwich boards

Written by Evan Blackwell, CJE

Magna Vista High School - Homecoming Game

Yearbook staff members from Magna Vista High used sandwich boards at the homecoming football game.

You should always be trying to think of unique ways to promote and advertise your yearbook sales – methods that will catch the attention of the students and parents at your school.

In the latest entry from our “Why Didn’t I Think of That” marketing section, you can see how two yearbook staffs used sandwich boards at school events to publicize their yearbook sale.

The key? Make sure you use the sandwich board idea at a heavily attended event for the best result. Staff members from Magna Vista High School in Ridgeway, Va., used them at their homecoming football game.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.