October 11, 2012 / Design / Fab Factor / Fall 2012

Let your cover speak for your volume

Written by Elizabeth Braden, CJE

A yearbook should be created for more than the eye. The book should feel good in a reader’s hands, and make them want to pick it up, touch it, hold it and open it. When you think about the theme and direction of your yearbook, think not only of the design on the cover, but how materials and applications can convey that theme.

The first step may be going to a material-based cover with Walsworth’s Impression System covers. These covers come with standard embossed designs, saving you the expense of creating custom dies. You choose the colors of the cover and the silkscreen to make the look your own.

To take it a step further, consider the six premium materials you can use on your Impression System cover, all in a variety of colors.  Also, you can add hot foil and embossing to these materials. They do cost a little more, so check with your Walsworth yearbook sales representative.

leathertone

Premium Leathertone: This cover material provides the expensive look and feel of leather without the cost of the real thing.

irridenscent

Premium Iridescents: The sheen of this material adds an unexpected dimension to your cover. It is available in a shiny or a matte iridescent.

rich matte

Premium Rich Matte: This soft and luxurious material makes readers want to hold the book.

silktone

Premium Silktone: Another soft material, this is available in a smooth finish and a distressed look.

weathered

Premium Weathered: This soft, glossy material provides an antique look of refinement, perfect for an anniversary book.

textured

Premium Textured: Put the feel of your theme into the hands of your readers with one of the materials in this group. From Speckled Dust to Cord, there is bound to be a material that fits your book this year.

But don’t delay! Your cover should be decided upon as early in the school year as possible.

Elizabeth Braden, CJE
Elizabeth Braden, CJE

Elizabeth Braden, CJE, is the editor of Idea File magazine. She has been a copywriter for Walsworth Yearbooks for more than 10 years, writing articles for walsworthyearbooks.com and marketing materials, and proofreading copy for the Yearbook and Commercial divisions. She has taught at Adviser Academy. Her career has included reporting and editing for United Press International and editing for Knight-Ridder Financial News. She holds a Bachelor of Science degree in Mass Media News from the University of Tulsa.