April 15, 2010 / It's Worth It / Marketing / Noteworthy

High school Spirit Week makes the perfect time to sell the yearbook

Written by Idea File Staff

Most high schools participate in a “Spirit Week” of some variety or another – an exciting week of fun activities, typically culminating in a big game.

The events of Spirit Week are a great opportunity to market and sell the yearbook, and now is the perfect time to start thinking and planning how you want to organize your yearbook marketing plan around next year’s festivities.

Here were some Spirit Week ideas from the staff at Chartiers Valley High School in Bridgeville, Pa.:

  • Set up a Spirit Week photo booth – Set this up in the yearbook room, lunch room or some other place that people can easily access. Take pictures of students each day during Spirit Week and let everyone know that the best pictures will make it into the Spirit Week spread in the yearbook.
  • Spirit Week yearbook discount – Announce that the yearbook is showing their school spirit by lowering the cost of the yearbook by $7 (or whatever amount makes sense) if purchased anytime that week!
  • Giant yearbook autograph posters – Set up large blank posters throughout the school titled funniest yearbook signature, cheesiest yearbook signature, most dramatic yearbook signature, etc., and encourage everyone to sign these posters throughout the week. Let everyone know that the yearbook staff will choose the best 10 signatures and publish them in the Spirit Week spread in the yearbook.
  • Yearbook bundle – Is there a big dance or event coming up? Most Spirit Weeks lead up to a big game, a dance or both. Offer a bundled package (i.e. yearbook and dance ticket) throughout the week.
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Idea File Staff

Idea File Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.