July 23, 2010 / News

Half a billion users on Facebook? Sounds like a great spot to promote the yearbook

Written by Evan Blackwell, CJE

So, popular social networking website Facebook was in the news this week when reports indicated that there were now approximately 500 million active users on Facebook each month.

That’s a pretty impressive number. And it gives us a good chance to remind you of a message that you’ve heard on this website before – that Facebook can be a very useful tool for yearbook staffs in generating a buzz about the book and building awareness about the product.

This article from the Idea File area outlines how some yearbook staffs are using Facebook, and includes a link to Walsworth’s e-book Promoting Your Yearbook in the Facebook Era, which tells you everything you need to know on how to set up a Facebook Fan Page.

Walsworth’s own Fan Page on Facebook can be found at facebook.com/yearbooks.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.