November 26, 2013 / Spotlight

Guests enjoy magical holiday in New York at Walsworth Premiere

Written by Evan Blackwell, CJE

A trip into New York City for the holidays, dining at the famous Radio City Music Hall and close seats to Radio City’s annual Christmas Spectacular show – it’s a dream day that 31 yearbook advisers and students recently got to experience when they attended the Walsworth Yearbooks Fall Premiere on Nov. 20.

Walsworth Yearbooks reps John St. Pierre and Lauren Romano hosted the group of yearbook staffers at Radio City Music Hall’s Roxy Suite, a beautiful art deco room named for Roxy Rothefel, the theatrical genius that managed Radio City acts for years.

The guests were served hors d’oeuvres and lunch as they learned more about yearbook trends and Walsworth technology.

Walsworth Yearbook Specialist Mike Taylor kicked things off by wowing the crowd with a fun and interactive session.

After lunch, St. Pierre and Romano showed off the latest with the Yearbook 3D platform and Walsworth’s partnership with augmented reality leaders Aurasma. Walsworth area sales manager Rhonda O’Dea then spoke about the Idea File Extra app and Walsworth’s future with Adobe DPS.

After the presentations, everyone made their way downstairs to the auditorium where they sat five rows from the stage for the afternoon showing of the Christmas Spectacular.

“The Walsworth Fall Premiere is a fun and exciting way to bring advisers together in an amazing setting to provide them with a day they will never forget,” said St. Pierre. “Our guests had a phenomenal time and we couldn’t be more pleased. Radio City Music Hall was the perfect venue for our meeting and we are very grateful to our partners at Madison Square Garden for making this happen.”

According to Romano, events like the holiday Premiere are important because of the relationships and good will it helps build.

“As a family-owned company, the relationships we enjoy with our advisers are first and foremost,” said Romano. “Most of my advisers have become good friends and an event like the Fall Premiere allows us to gather them in an unbelievable setting.”

The effort was not lost on the advisers and students, who came away from the afternoon with a memory they won’t soon forget.

“I expected the students to be impressed by the Fall Premiere, but never imagined how blown away I as an adult was by the entire event. Every detail of the day was magnificent; from the hors d’oeuvres being passed around, to the impressive technology introduced to us, to the Orchestra Christmas Spectacular seats, Walsworth made sure every part of the day was top notch,” said Katherine Squires, yearbook adviser at Garden City High School in Garden City, N.Y. “The entire day made the students and the advisers really feel appreciated.”

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.