October 19, 2015 / Marketing / National Yearbook Week

Five schools claim prizes in Yearbook Week Marketing Contest

Written by Evan Blackwell, CJE

The yearbook staffs from five schools were named winners in Walsworth’s National Yearbook Week Marketing Contest.

Schools were allowed to submit entries to the Marketing Contest on Walsworth’s Facebook page throughout National Yearbook Week, from Oct. 5-9, with photos and descriptions of their marketing tactics.

The five winners are:

  • Shawnee High School in Lima, Ohio, which submitted entries that included a float in this year’s homecoming parade and a prom prize package drawing that is open to any juniors and seniors who buy a yearbook
  • Creekside Middle School in Carmel, Indiana, which held a raffle for a pizza party and gift cards during National Yearbook Week, which were promoted during the morning announcements
  • Blue Springs High School in Blue Springs, Missouri, which is creating a cover design for its 2016 yearbook that will include 250 student names, and each student who buys a yearbook gets their name placed into a drawing to be on the cover
  • River Ridge High School in New Port Richey, Florida, which has created a series of yearbook videos and photos on their social media sites parodying popular viral videos and memes.
  • Berry College in Mt. Berry, Georgia, which filmed a fun Billy Mays-style infomercial about the yearbook, in which the yearbook is transformed into a Snuggie

All five staffs won $100 Visa gift cards.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.