Extend coverage with supplements
Written by Marketing Staff
When you think about how you want to include additional coverage in your yearbook, consider the importance of posterity – whether it is important that the information be delivered in a permanent format.
That is where supplements come in. As you know with the yearbook, printed pieces keep longer than items on CDs, DVDs or QRCs. And a supplement can be both an information addition to the yearbook and a lasting keepsake.
The cover of the supplement created by the yearbook staff of Millard North High School in Omaha, Neb., reflects the design of the yearbook cover, creating continuity.
Many staffs with spring delivery yearbooks use supplements to include coverage after the last deadline, such as prom, graduation and sports playoffs. Supplements can work well for fall delivery books, too.
They can be used as a special senior section to hand out at graduation, highlighting the academics, sports and organizations in which the seniors led, the scholarships and awards they received, and their plans for college, the military or work after graduation.
Additional coverage packaged in a supplement might appeal to a larger group beyond the school walls, such as a school anniversary, dedication of a new gym, football stadium or theater.
Within the school, think about large groups of people who might want to pay extra for a special coverage supplement, and create one for them, such as a senior ad and superlative supplement, a recognition booklet covering the marching band at a national parade, or sports teams winning district, regional or state championships.
Interesting and in-depth coverage will ensure students will want their supplement. The yearbook staff at Elkhorn High School in Elkhorn, Neb., included an article about two different views of graduation, with one student missing another who had died, and one student who had been a foreign exchange student. Photos of seniors during the ceremony and quotes about their plans make this spread memorable.
Supplements are quick and easy to produce and get printed with Walsworth’s Etc. program. Etc., which stands for “extra topic coverage,” lets you submit and get your supplements back in as little as two weeks, depending on your submission method.
The Etc. program also can be used by other groups in your school that produce items such as the literary magazine, school directory and the PTA newsletter.
In addition to extending coverage of your year, a supplement can be used as a fundraising item or as a marketing piece using two to four spreads of the yearbook to entice students to buy the yearbook.
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