December 1, 2010 / Coverage

Expand, diversify your yearbook coverage

Written by Marketing Staff

There are many ways to go about making your yearbook a more attractive product to students and parents. Making your yearbook coverage more inclusive and unique is one of the best ways.

Try these exercises for evaluating and improving your yearbook’s content and see how your readers respond.

Know your audience

expand-coverageGet some demographic information on your readers. Find out the percentage of male and female students, the number of students in each grade, the number of teachers.

Then determine what you consider the 20 most important traditions or annual events at your school. Survey the students and have them rank the events in order of importance. Also ask the students about their interests and tastes in fashion, music, TV, dating, jobs. The results are all things you can write about.

Evaluate your existing coverage

Using the most recent yearbook, look at the coverage with a critical eye. There are several questions to consider.

Was the yearbook inclusive? Were a variety of individuals featured? Did the book reflect students today? Were stories covered from a variety of angles?

Look for new angles

There are going to be annual events at your school that need to be covered. Your readers will expect it. However, just because the homecoming dance is a traditional event doesn’t mean you have to write the exact same story in every yearbook.

One tip in looking for new angles with these traditional topics – concentrate on the people involved. You can still report on the who, what, when and where, but put more emphasis on the why and the how.

Comments are closed.

Marketing Staff

Marketing Staff reports are posts compiled by the Walsworth Yearbooks Marketing Department, covering a wide range of yearbook topics.