May 7, 2010 / Video

Douglas Byrd yearbook asks a simple question in video of the week

Written by Evan Blackwell, CJE

In this week’s yearbook video, we get a simple, well-done promotional montage from Douglas Byrd High School in Fayetteville, N.C.

The video does a great job showing off the variety of activities at the school, all of which will be covered in the yearbook. And contains a good hook for prompting buyers, asking, “What are you waiting for?”

Another potentially helpful tip – the video is credited to The TAG Crew, Douglas Byrd’s student-run TV production club. If your yearbook staff doesn’t have anybody with the know-how or capability to produce a slick video, partnering with the AV club might be an option.

[youtube]http://www.youtube.com/watch?v=x9pLTOqPQvg[/youtube]

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.