Watch this recorded webinar as Kris and Aimee review Walsworth's eBook, Creative Ideas for Selling Your Yearbook, and share tactics that will help your yearbook business.

Other topics covered during this session include:

• How to use social media to engage students
• Creating promotional videos that market the yearbook program
• How to organize fun yearbook promotions - contests, raffles, give-aways

You can find even more informative webinars at walsworthyearbooks.com/webinars.

About the hosts

Kris Mateski, CJE, is the Yearbook Marketing Manager for Walsworth. She has spent the past 20 years honing her marketing skills in the areas of acquiring new customers and one-to-one marketing. Kris' love for marketing and degree from Southern Methodist University led to work at several ad agencies in Dallas and Kansas City, including TM Advertising, Rapp Collins Worldwide and Bernstein-Rein Advertising.

Aimee Parsons is a Senior Marketing Specialist for Walsworth, who has worked in the yearbook industry for more than 10 years. She loves showing yearbook marketing and sales ideas to new advisers and helping them build a successful program.