Covington staff puts a new twist on the human billboard
Written by Marketing Staff
The yearbook staff at Covington High School in Covington, Tenn., has been able to increase book sales in recent years by trying out a variety of marketing tactics with their “early bird” sales push.
This year, the Covington staff successfully used the human billboard idea to promote sales but put a unique yearbook twist on it to make it more fun and draw attention.
Staff members created a camera costume out of cardboard, PVC pipes, duct tape and a bucket and then wore it to advertise the yearbook before school and during lunch.
The costume, along with other marketing tactics such as posters, fliers, banners and staff T-shirts, have all helped Covington more than double their early bird sales compared to last year, from 41 to 89.
Covington adviser Paige Warmath said the staff is already making plans to create a roll of film and yearbook costume for their mid-year sales campaign, which will take place in November.