July 22, 2011 / Yearbook Tips

Could a writing coach position make sense for your yearbook staff?

Written by Evan Blackwell, CJE

Adviser Aaron Manfull recently wrote a post over at the JEA Digital Media blog, discussing his idea for creating a new “writing czar” position with his publications staffs this year.

Manfull advises yearbook, newspaper, web and broadcast and was finding a potential need for a new position to serve as a guru that oversees all that copy and serve as a bit of a writing coach.

This copy guru, whose position would reside on the same level as an editor-in-chief according to Manfull, would also help allocate resources more efficiently across publications. If a writer is doing a good job writing about the soccer team for the newspaper, why couldn’t they be the beat writer for all the publications, including yearbook?

That model might not work for all schools, and Manfull admits this new position will probably need some tinkering down the road. But it’s an interesting idea.

If you’re the adviser of more than one publication at your school, would a position like this make sense for you?

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.