A young man in an early-1900s reporter costume looks ahead and holds a notepad. It appears to be part of a musical.

Close the Deal

A Yearbook Sales and Marketing Webinar
Sell more yearbooks, yearbook ads
and senior tributes with these
sales and marketing tips!

Photo by Erik Briones

Close the Deal

Looking to give your yearbook sales a boost? Want more parents to buy a senior tribute? Hoping to persuade local businesses to buy an ad in your yearbook? Be sure to watch Close the Deal, a yearbook sales and marketing webinar. Hosts Kathy Beers, Mike Taylor, CJE, and Jim Jordan share their tips for marketing and selling successfully, so you can keep your yearbook program’s finances in the black and pay for everything your yearbook program wants or needs.

Register below to watch this webinar!

Want more webinars? Check out walsworthyearbooks.com/webinars.

About the hosts

Proud to have just completed her 20th yearbook and 27th year in education, Kathy Beers teaches photojournalism and advises The Creek yearbook at Timber Creek High School in Fort Worth, Texas. Beers encourages her students to push the boundaries in theme and design. Her staff has won numerous awards, including CSPA Gold Medals and NSPA All American and Individual Awards. She adores her family, dog and yearbooks (in that order). Beers treasures all of her own yearbooks, including her 8th grade one in which her crush wrote that she talked like an orange. She truly loves yearbooks and believes every kid should get one, every year.

Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA’s National Yearbook Adviser of the Year in 1996, and his yearbook staffs at Del Campo were frequent award winners. In 2019, he was honored by JEA with a Lifetime Achievement Award.

He is also the host of the Yearbook Chat with Jim podcast on the Walsworth Yearbooks Podcast Network.

Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their full potential.

He is also the host of the Ask Mike podcast on the Walsworth Yearbooks Podcast Network.