October 23, 2014 / Why Didn't I Think of That?

Carl Albert yearbook staff gets inventive with Most Wanted posters

Written by Evan Blackwell, CJE

Here’s a creative way the yearbook staff from Carl Albert Middle School in Midwest City, Okla., gave a boost to their book sales last spring, and it might just work for your staff too.

Carl Albert yearbook adviser Kim Butler and her staff modified the templates for Walsworth’s “Most Wanted” staff recruiting posters, which are available on the Marketing Help page at walsworthyearbooks.com.

On the silhouette image on the poster, the staff placed fliers with mug shot images of students who had not yet purchased the yearbook on one side and a yearbook order form on the opposite side.

The posters and fliers were hung all over school. When a student spotted their picture and took down the flier, they instantly had the order form.

According to Butler, once the staff started implementing creative tactics like this one, they sold 116 yearbooks between April 1 and distribution day.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.