August 20, 2012 / Yearbook Zen

As school gets started, the yearbook work heats up

Written by Kris Mateski, CJE

After a record-breaking summer of hot temperatures and extreme drought here in Kansas City, few people will be sorry to see the summer go, except for the students, and perhaps some of the teachers, heading back to school.

School is already in session for many of you while some won’t be back until after Labor Day. Learning new class schedules, readjusting to cafeteria food and gearing up for football season are important priorities right now. And if you are a yearbook adviser, you have one more priority – getting ready for the yearbook!

Walsworth has been busy this summer getting ready for you. We have some new resources we think will make your job easier and help you produce the best yearbook possible:

  • yearbookzen copySales Central and Marketing Central have updated in your Members Only area to help you track and sell more yearbooks. Please be sure to visit these areas when logging in to your Members Only home page.
  • The new Yearbook Day-by-Day Calendar is here. Our new daily calendar is filled with ideas, marketing tips, fun notes the staff can share and scores of spreads and images. It’s the perfect item for your yearbook room. Talk to your Walsworth yearbook sales representative today about getting one.

We have more surprises for you coming soon. Until then, good luck on the start of your year. On behalf of Walsworth Yearbooks, welcome back to school and thank you for being our customer. We are looking forward to the year ahead.

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Kris Mateski, CJE

Kris Mateski, CJE, is the Yearbook Marketing Manager for Walsworth. Her love for marketing and degree from Southern Methodist University led to work at advertising agencies in Dallas and Kansas City. Her father worked as a pressman, so it was just a matter of time before she returned to the world of print, joining Walsworth in 2009. Kris helps yearbook advisers and staffs get the training they need, increase book sales and have fun along the way.