May 19, 2011 / Marketing Stuff

April Promotion Commotion winners use unique yearbook marketing ideas

Written by Evan Blackwell, CJE

Walsworth announced the final group of monthly drawing winners this week in the Promotion Commotion marketing contest when the April winners were revealed.

The April winners demonstrated some creativity with their marketing tactics.

South Tahoe High School in South Tahoe, Calif., posted yearbook fliers and posters in the bathroom stalls at school. Rockdale County High School in Conyers, Ga., sold raffle tickets for a chance to win a free yearbook at the end of the year signing party – one for a senior and one for an underclassmen.

Each school that entered Promotion Commotion is now eligible for the Grand Prize. The school that shows the biggest increase in yearbook sales from last year will win $500 for the school’s yearbook program, and that staff’s student marketer will win a $500 scholarship. The Grand Prize winner will be announced in the next couple weeks.

How did your yearbook staff market the book this year?

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.