May 10, 2011 / Yearbook Tips

A Facebook Group could help your yearbook staff’s communication

Written by Evan Blackwell, CJE

Facebook Groups have become extremely popular, as a great way for a small circle of friends or co-workers to communicate in a private way.

Jonathan Rogers at the JEA Digital Media blog wrote about creating a Facebook Group for a publications staff, and how it can be a great way to discuss story ideas, assignments and other business. He even includes some helpful tips for creating a Group.

This is not to be confused with creating a Page on Facebook, which is something many yearbook staffs already do – create a Page as a place to publicly promote and publicize the yearbook to their audience.

Since it’s likely that most of the yearbook staff members are already on Facebook, a staff Group might be worth looking into, especially for staffs that still use a desktop application like InDesign to create the book.

Users of Walsworth’s online application – Online Design – probably wouldn’t have practical use for a Facebook Group because Online Design uses it’s own messaging system.

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Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.