May 10, 2011 / Yearbook Tips

A Facebook Group could help your yearbook staff’s communication

Written by Evan Blackwell, CJE

Facebook Groups have become extremely popular, as a great way for a small circle of friends or co-workers to communicate in a private way.

Jonathan Rogers at the JEA Digital Media blog wrote about creating a Facebook Group for a publications staff, and how it can be a great way to discuss story ideas, assignments and other business. He even includes some helpful tips for creating a Group.

This is not to be confused with creating a Page on Facebook, which is something many yearbook staffs already do – create a Page as a place to publicly promote and publicize the yearbook to their audience.

Since it’s likely that most of the yearbook staff members are already on Facebook, a staff Group might be worth looking into, especially for staffs that still use a desktop application like InDesign to create the book.

Users of Walsworth’s online application – Online Design – probably wouldn’t have practical use for a Facebook Group because Online Design uses it’s own messaging system.

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Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.