Adviser Academy begins with an example of the importance of yearbooks

Some laughs and a tear-jerker of a story opened the 2017 Adviser Academy in Kansas City on Monday at the Marriott on the Country Club Plaza.

Photo by Aimee Parsons

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May 15, 2017

May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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