At this summer’s Adviser Academy, Walsworth’s Jenica Hallman, CJE, and Ciara Pemberton presented a session on how to Be Bold & Market Creatively to help yearbook staffs expand their marketing presence.

While it’s important to use a mix of both traditional, in-school sales campaigns and digital marketing tactics, the best way to market the yearbook is to meet your audience where they’re at. Engage with parents through email and social media while interacting with students at school. Bonus points if you can catch your community off guard to grab their attention in a unique way! This session covers the basics of marketing, teaches essential strategies to boost yearbook sales, gives a glance into which Walsworth materials can transform your program and wraps up with creative campaigns we seen and loved from our very own schools.

If you were unable to catch it live, fill out the form to watch the replay.

About the hosts

Jenica Hallman, CJE, is a Copywriter for Walsworth Yearbooks and the Editor of Idea File magazine. Yearbooks got into her blood in high school, and she has been pursuing them ever since. She has worked in various capacities as a high school and college yearbook editor, an adviser, sales representative, plant customer service representative and now in marketing, her favorite role to date.

Ciara Pemberton is a Marketing Specialist for Walsworth. She worked as a Marketing Intern for Walsworth before graduating from Kansas State University with a Bachelor of Science in Business Administration – Marketing and returning to the company full-time. Ciara is passionate about all things creative and is always eager to continue expanding her knowledge of the yearbook world, which she was a part of in high school.