10+ Secrets of Successful Marketing

Looking to expand boost your yearbook sales? To get your school really invested in your yearbook?

This session, recorded at Walsworth's recent Adviser Academy, is the one you need to watch.
Check it out today!

Photo by Isabella Johnson

10+ Secrets of Successful Yearbook Marketing

At this summer’s Adviser Academy, Walsworth’s Jenica Hallman, CJE, Alec Aguirre and Ciara Pemberton presented the session 10+ Secrets of Successful Yearbook Marketing to help yearbook staffs expand their marketing presence.

Schools who rely on the same in-school marketing tactics they’ve always done won’t see new results. The key to boosting sales is effective utilization of digital marketing. Meet students and parents where they already are – online. Using hybrid strategies that marry both in-school and digital marketing, you’ll be able to refine your marketing strategies for effectiveness, expand your digital marketing presence and generate excitement for your yearbook.

If you were unable to catch it live, fill out the form to watch the replay.

About the hosts

Jenica Hallman, CJE, is a Copywriter for Walsworth Yearbooks and the Editor of Idea File magazine. Yearbooks got into her blood in high school, and she has been pursuing them ever since. She has worked in various capacities as a high school and college yearbook editor, an adviser, sales representative, plant customer service representative and now in marketing, her favorite role to date.

Alec Aguirre is a Marketing Specialist for Walsworth. He enjoys writing and editing videos for broadcast. Alec holds a Bachelor of Science in Journalism from the University of Kansas.

Ciara Pemberton spent the summer working as Walsworth’s Corporate Marketing Intern. She studies Marketing at Kansas State University, and is also pursuing a minor in Graphic Design and a Marketing Technology Certificate.