Tornado
Yelm High School, Yelm, Wash.
Theme
Voices
Adviser
Robyn Fisher
Editor
Drew Brent
Walsworth sales representative
Leta Hankins
If you do a spread on your yearbook class, consider using it as an example of what you do. The staff at Yelm marked all of the items on the page, showing readers yearbook terminology. The copy, captions and photos work together to demonstrate the hard work and fun that goes along with producing the yearbook. The angle of the informal class photo, and the cut-out background, adds to the whimsy of the image.
Nutmeg 2010
University of Connecticut, Storrs, Conn.
Theme
We ( )
Adviser
Janella Mildrexler
Editors
Hannah Zoeller and Sarah Morton
Walsworth sales representative
Jeff Wood
Let photo content drive spread design, and remember rules of photo composition. In a spread covering an a capella charity concert, a photo of each a capella group is included plus smaller candids of the headlining group. What makes the horizontal photos so successful is that they are all the same size and follow the rule of repetition. Notice most of the singers in each photo are dressed alike and are in similar positions with similar facial expressions. However, towards the middle of each photo the repetition is broken with an individual who stands out, pulling your eyes there. Repetition is more effective when something violates the pattern.
Tucsonian
Tucson High Magnet School, Tucson, Ariz.
Theme
The Bright Side
Adviser
Lindsay Ireland
Editor
Anna Gonzalez
Walsworth sales representative
Dale Thompson
Yearbook staffs must always be prepared to alter their ladders when unexpected events impact the school community. The Tucsonian staff covered how students were affected by the shooting that killed six and wounded 13, including Congresswoman Gabrielle Giffords. Staff photographers went to various memorials to the victims, and a stunning vigil photo was used as the backdrop for the spread. Reactions of students and President Barack Obama’s visit were covered in two Q&A mods, and “The Bright Side” theme was seamlessly incorporated in a mod about Giffords’ remarkable recovery.
Cougar Tales
Stoney Creek High School, Rochester, Mich.
Theme
Leave Your Mark
Adviser
Sarah Millard
Editors
Suzie Djordjevic, Danielle Edwards, Lara Martin, Chelsea Massa and Anna Tori
Walsworth sales representative
Nora Guiney
Look in any teen magazine: the amount of copy is shrinking, while the pages teem with quote boxes, cut-outs, infographics and quickreads. The Cougar Tales staff capitalized on this trend and covered five clubs on one spread in a unique way. The colors, graphic elements and varying font sizes pull readers into the easy-to-read snippets that get many students into the yearbook. Other trendy design elements include the cut-out photo over a yellow screen, the layering of the headline fonts and the quiz.
Yellowjacket
Sheridan High School, Sheridan, Ark.
Theme
Fusion
Adviser
Justin Turner
Editors
Kaitlyn Tolleson and Sierra Moon
Walsworth sales representative
Tod Traughber
The last page of the yearbook is a final chance to incorporate the theme, to bring closure to the book, and to wow the reader with a fantastic photo. Here, the Yellowjacket staff used the same lines and colors from the cover. The copy states that the school year was a process of fusion, and in the end, students “became fused,” represented through a beautiful photo of two girls embracing, their laughing smiles echoing the exuberant voice of the book and the school.
South Paw
Park Hill South High School, Riverside, Mo.
Theme
(note)worthy
Adviser
Megan Hughes
Editors
Jordan Boucher and Stephanie Griffith
Walsworth sales representative
John Kelley
Move your theme elements from the cover into the book. With the theme “(note)worthy,” the opening begins with a call to “take notice” of the people at school and the moments that are not always in the forefront. The emotion-filled dominant is of the fans, not the football team. Graphic elements of images of loose-leaf paper, scribbles and tape simulate a page from a student’s notebook. Handwriting fonts replicate the theme. These elements appear again on the divider spread, “Worth the Effort,” and in the academics section.
Shadow
Noblesville High School, Noblesville, Ind.
Theme
Tell Me Everything
Adviser
Krista Shields
Editor
Kelsey Johnson
Walsworth sales representative
Jared Wojtas
Spice up the academics section with topical coverage versus the usual department-by-department spreads. Here, the Shadow staff examined the importance of art classes in students’ lives, starting with quotes from them in the story. In the photos, students from four art classes are depicted with their different media, showcasing the school’s art curriculum. A mod titled after the theme, “Tell Me,” includes three mug photos, tilted and with different color backgrounds. Finally, student artwork filled the letters of “creativity” at the page bottom, bringing in color and more artwork.
Caxton
Robert McQueen High School, Reno, Nev.
Theme
Be Bold
Adviser
Johanna Sergott
Editors
Bryan Becker, Danielle Goss and Kaitlin Arnold
Walsworth sales representative
Natasha McGlinn
Ad design should reflect the fonts, colors, graphics and style of the rest of the book; making the advertisements visually appealing will also increase sales. The Caxton staff was able to put several photos in their parent ads without looking cluttered by layering photos at angles over a dominant photo that filled the ad space. The same three playful theme fonts are used, and the five colors on the spread live in harmony because of repetition, use of screens and outlining photos, effectively highlighting the parents’ messages and the adorable photos they submitted.
The Patriot
Millard South High School, Omaha, Neb.
Theme
11:11 You Wish
Adviser
Joanne Chapuran
Editor
Tessa Lane
Walsworth sales representative
Mike Diffenderfer
What’s the best way to sell books? An eye-catching cover. Even better? Ask students what they want to see on the cover. The theme, “11:11 You Wish,” reflects both the year 2011 and the “lucky” time of 11:11, when supposedly making a wish will come true. The staff polled students at fall registration to find out what they wished for; then, the wishes were represented as icons or phrases on the cover and throughout the book. Vibrant colors keep the repetition of icons from visual monotony.
Kaleidoscope
Lugoff-Elgin High School, Lugoff, S.C.
Theme
Streamline (life real simple)
Adviser
Jenny Proctor
Editors
Tyler Kirkland and Macaylee Jones
Walsworth sales representative
Jim Channell
Avoid cliché sports copy by finding new ways to cover the sport. The Kaleidoscope staff examined their JV cheerleaders’ season “in retrospect,” asking the girls to comment on their sport, relationships, stunts, routines, mistakes and season. This angle works perfectly with fall cheer because there are no scores to report, unlike competitive cheer, and the quotes should be more interesting to read than a copy block. Another advantage of this approach is that more students get in the yearbook. Note how the dominant photo echoes the idea of memories.
Chrysomallus
Lake Mary High School, Lake Mary, Fla.
Theme
Just Saying
Adviser
Maxine Lazar
Editors
Rachel Walter and Hailey Boerema
Walsworth sales representatives
Missy Green, Adam Livesay and Jenna Fabick
The people section provides ample space for entertaining and creative coverage through copy or modular design. Choose topics that relate to current events, fads or news relevant to each grade. This spread in the senior portraits included a college roommate quiz. On the left is an eight-question quiz with multiple-choice answers; on the right are the results, paired with a cut-out of a student who fits each roommate personality type, posed with an object representing his or her personality, and a quote.
Fusion
Hagerty High School, Oviedo, Fla.
Theme
Push
Adviser
Brit Taylor
Editors
Sarah Ankli and Destanie Hoppe
Walsworth sales representatives
Missy Green, Adam Livesay and Jenna Fabick
Nothing draws the reader into a spread like an action-packed dominant photo. To do this, spread designs must be flexible and allow the designer to see the photos first. In this swimming spread, the photographer perfectly captured the motion of a swimmer, down to the droplets and splashes of water as he reaches up for air. The designer effectively cropped the photo so the swimmer is almost jumping out of the page. The headline copy reflects the photo’s action and is combined with a mod layered over the “dead space” of the photo.
Profiles
Forest Hills Central High School, Grand Rapids, Mich.
Theme
The Trip
Adviser
Rick Lanning
Editors
Alexa Cummins, Michael McKinney and Molly Monet
Walsworth sales representative
Anthony Perez
While the index must be a complete reference source, it is one final place to incorporate theme and get students in the book who have not been pictured yet. The Profiles staff carefully edited their index, bolded the names of spreads and sections and included their advertisers. Their index is also fun to look at, with the book’s playful fonts and colors. With each initial letter is a cut-out of a student with that letter starting his or her last name. The student was carefully posed to be incorporated with the letter’s shape – no small task.
Chrysalis
Dunwoody High School, Dunwoody, Ga.
Theme
For the Taking
Adviser
Alan Ritchey
Editors
Elly Hutchinson and Molly Nicholson
Walsworth sales representative
Mary Kay Kimmitt
For maximum impact, match the visual with the verbal when writing headlines. Ideally, the headline should relate to the body copy and what is happening in the dominant photo. The Chrysalis staff took this a step further by incorporating cut-outs in the design of their headline for the JV cheerleading spread. Their body copy explained how hard their cheerleaders worked, despite criticism that cheerleading was not a sport. The headline expressed this with the words “a jump” and the cut-out pictures of a cheerleader doing a flip.
Les Mémoires
Grover Cleveland High School, Reseda, Calif.
Theme
The Land
Adviser
Gabriela Rosillo
Editor
Kaley Diep
Walsworth sales representative
Michelle DiSimone
Find ways to liven up the student life section by reimagining spreads on topics such as cars, fashion and siblings. In light of the economy, the Les Mémoires staff examined how students looked good for less, using a layout that looks like a fashion magazine. They photographed several students with varied fashion tastes and used red dots to identify the most expensive item in each ensemble. The price tag at the left corner identified the total price. Even more fun, each student is in front of a white background posed to capture his or her personality.