It had been hours since the group came together. Wadded pieces of paper cluttered the room, along with empty pizza boxes and tossed candy wrappers. Bodies draped over chairs and tables. Blank expressions intermingled with looks of agony. It had been a long day filled with trite phrases and the troops were beginning to lose hope. Regardless of how hard they tried, an idea just would not come. A suitable concept for their yearbook eluded them.
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Theme
Armed with a list of unique happenings at their school next year and fortified with lots of Chinese food, the Indian’s editorial staff, along with a few writers and photographers, gathered in a dorm room at a summer yearbook workshop to brainstorm a theme.
For decades, yearbook advisers have been pulling their hair out trying to lead staffs in the appropriate direction when it comes to deciding on and developing a theme. The introductory brainstorming questions are ones experienced advisers have permanently etched in their brain.
erhaps when you were a child, filling in your first coloring book, your mother told you to stay inside the lines. That may be a standard for coloring books, but in yearbooks, following the standard, doing things the way they have always been done or, if you will, staying inside the lines, can stifle creativity and give your yearbook a dated, stale look. Experiment, open your mind to new ideas, new approaches, new looks.
