Read how Rider High School gave their yearbook sales a boost with some creative videos on Facebook in the latest entry of “It’s Worth It.”
Read more from Marketing
From the category archives:
Marketing
As a way to lend a helping hand to the yearbook staffs competing in the “It’s Worth It” contest, every so often throughout the year we’ll post some tips and ideas on how to potentially increase sales.
Getting readers to buy your product is an important aspect of your yearbook program, but one that involves a lot of time and paperwork. Consider getting help by using SalesXpress this year.
In a perfect world, every student would buy a yearbook every year. They would just line up to pay for it.
There are a few schools like that. Seattle Preparatory School, a private Jesuit school in Seattle, Wash., is one of them.
A well written and designed book that has good coverage of the entire school population will sell well. Probably no single factor does more to sell a book than the intrinsic value of the book, which can be improved with four features.
Tips for Developing and Marketing a Yearbook People Will Buy
If you have trouble selling as many yearbooks as you would like, you are not alone. Many schools and their hard-working yearbook staffs experience the frustration of low book sales.
It is true – the best way to fund your yearbook is to sell ads and yearbooks. However, organizing such sales is time-consuming, and you must compete with other groups in your school, and sometimes other schools, for those dollars. If your yearbook program is self-sustaining like mine is – the district gives us no money – the task of funding a great yearbook every year seems daunting.
The sales plan I devised and have used for years is successful for many reasons.
Some of the most successful companies and products in the world rely heavily on something called “brand awareness” to boost sales. Brand awareness is the level at which people are able to recognize a certain product or company.
