You hear it, especially every spring: Yearbooks are going away – because no one is interested in them, or because Facebook or DVDs will replace them. But listen closely, and you will hear the sound of thousands of students across the country enjoying their yearbooks.
Read more from Marketing
From the category archives:
Marketing
Improve yearbook coverage and marketing by keeping track of who is in and who has bought.
You can get started on sales of next year’s yearbook during distribution by using a customized promotional insert in this year’s book.
Selling yearbooks at summer back-to-school events is smart, but there are certain issues you should be careful to avoid and important things to remember.
More yearbook staffs are selling yearbooks and yearbook ads online, reaping the benefits of more sales and more time to work on creating their yearbook.
Some North Carolina yearbook staffs recently used the idea of human billboards as an effective, inexpensive way to market the book.
See how yearbook staff members at two high schools used a different idea – sandwich boards – to spread the word about yearbook sales.
Let a student marketing manager beat the yearbook drum all year to keep yearbooks on the minds of students and parents.
Read how Olathe North High School and Kokomo High School drew some attention to their yearbook sales tables with an appearance by the school mascot.
In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
