In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
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From the category archives:
Marketing
Have you started thinking about the 2011 yearbook yet? The latest issue of Idea File magazine will get you in the mood. Valuable information on yearbook marketing and how to boost your sales, as well as book organization and workflow, is all packed into this issue. Be sure to check it out!
If you dislike your yearbook sales numbers, it’s time to begin looking for new ways to market the book to students and to their parents. There are many new approaches to boost sagging sales.
The events of Spirit Week are a great opportunity to market and sell the yearbook, and now is the perfect time to start planning how you want to organize your yearbook marketing plan around next year’s festivities.
Over the past few years we’ve heard many schools talk about how they would like a simple, easy to use plan to walk them through everything they need to do to kick-start their next year’s book sales. That’s why Walsworth has created the Kick-start Your Sales manual, which will do just that and is now available on Walsworth’s Marketing Help page.
It’s March and people now have basketball on the brain. To go with that theme, here’s a fun new “It’s Worth It” marketing tip, courtesy of the staff from Reading High School in Reading, Pa.
The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.
Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.
New customized marketing services provided by Walsworth this year are helping schools all over the country give a lift to their yearbook sales.
The new year usually comes with resolutions and pledges to make improvements on various aspects of life. Well, you can still start eating better or kick all your bad habits. But at the same time, why not put a little work in on improving your yearbook program’s bottom line? Get 2010 off to the right start by using some of these ideas to boost your yearbook sales.
