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Marketing

It’s March and people now have basketball on the brain. To go with that theme, here’s a fun new “It’s Worth It” marketing tip, courtesy of the staff from Reading High School in Reading, Pa.

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The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.

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Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.

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New customized marketing services provided by Walsworth this year are helping schools all over the country give a lift to their yearbook sales.

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The new year usually comes with resolutions and pledges to make improvements on various aspects of life. Well, you can still start eating better or kick all your bad habits. But at the same time, why not put a little work in on improving your yearbook program’s bottom line? Get 2010 off to the right start by using some of these ideas to boost your yearbook sales.

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Video may have killed the radio star, but it can do a lot for your yearbook. Just ask anyone at Winfield Middle School in Winfield, W.Va.

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The holiday season can be a beneficial time for staffs selling the yearbook. See the latest It’s Worth It tip and how one school plans on pitching the book as a holiday gift.

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As the national It’s Worth It sales contest continues to heat up, tips and unique sales strategies from yearbook staffs keep coming in to the Idea File. Take a look at the latest!

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Selling the yearbook in a school made up of just two grades can be tough. See how one middle school of more than 1,600 students and 100+ staff members, doing yearbook as an after-school activity, gets it done.

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Read how Rider High School gave their yearbook sales a boost with some creative videos on Facebook in the latest entry of “It’s Worth It.”

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