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It’s Worth It

The events of Spirit Week are a great opportunity to market and sell the yearbook, and now is the perfect time to start planning how you want to organize your yearbook marketing plan around next year’s festivities.

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It’s March and people now have basketball on the brain. To go with that theme, here’s a fun new “It’s Worth It” marketing tip, courtesy of the staff from Reading High School in Reading, Pa.

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The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.

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The holiday season can be a beneficial time for staffs selling the yearbook. See the latest It’s Worth It tip and how one school plans on pitching the book as a holiday gift.

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As the national It’s Worth It sales contest continues to heat up, tips and unique sales strategies from yearbook staffs keep coming in to the Idea File. Take a look at the latest!

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Selling the yearbook in a school made up of just two grades can be tough. See how one middle school of more than 1,600 students and 100+ staff members, doing yearbook as an after-school activity, gets it done.

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The latest round of It’s Worth It sales tips includes advice on how to make the yearbook visible everywhere in your school. Staff T-shirts, postcards, fliers – it all works!

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Last year, the yearbook staff at Forest Hills Central High started looking into creating its own Facebook group. Unfortunately, at the time, the school blocked access to social networking sites such as Facebook on their network, which meant adviser Rick Lanning and the students had to wing it – literally.

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Take a look at one adviser’s ideas and tricks for successfully marketing the yearbook to all the different audiences at her school.

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Walsworth’s “It’s Worth It” contest is in full swing. Schools have begun entering to win the three $1,000 prizes. Inside are more sales tips for improving your sales, including how to add a personal touch to your marketing.

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