Maintaining a consistent level of quality year after year is the mark of a superior yearbook program. Two yearbooks printed by Walsworth Publishing Company were recently inducted into the National Scholastic Press Association Hall of Fame. These publications were honored for receiving an All American rating from the NSPA for 10 years in a row.
Idea File Magazine Fall 1996, Volume 6, Issue 3
From the category archives:
Fall 1996
First, the work must be original. This means that the author must have shown at least a small spark of creativity when he made the work. For example, your school’s cheerleading squad could not claim the copyright to a cheer that has been used by other schools, even if they changed words to reflect your team and school name. Second, the work must be “fixed in any tangible medium of expression.” This “fixation” requirement means that only works preserved in a tangible form (a book, a newspaper, a video, a CD-ROM disk, etc.) – as opposed to those existing entirely in an artist’s mind – will receive copyright protection.
Writing copy – good copy – can be the most burdensome part of producing a yearbook. It often involves laboring for hours over a single caption; tearing through the thesaurus to find the perfect word; struggling to gather effective quotes; never settling for “good enough” if there is something better. Mentally exhausting? Yes! And yet, the essence of excellent yearbook writing can be summed up in one simple word: detail.
