A good theme never shuts up. While theme shows up loudest on the pages dedicated to its explanation (opening spreads) and continuation (division pages), it should not fall silent in the rest of the book.
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Susan Massy
Our yearbook concept is not new. We are following the workshop adage: yearbooks should echo the year, the school, the students. And yet, something is changing.
For spring delivery books, that time is here – distribution time. The Idea File has numerous articles full of tips on making your Distribution Day a smooth success. Here is one of our fun classics full of sound advice for handing out your yearbook.
Place the dominate photo, repeat the shape, contrast the shape, add additional photos, place captions, place the headline and copy block and, whew, you’re done.
It’s time to send for the counselor!
That’s where I was two years ago. It was January and my staff still had not jelled. Not jelled? That’s putting it nicely. They were screaming at each other. Nobody liked anybody and the yearbook room on work nights was a miserable place to be.
