Headlines set the mood and tone of a story, as well as hook the reader. As a rule, the main headline should be short and in present tense. If used, a secondary headline may be written in past tense, especially if it is placed after the main headline. The headline and lead paragraph should relate, but not repeat the same words. Now, consider these five ideas to generate greater reader interest.
You are viewing articles written by Michael K. Frazier
Posts by author:
Michael K. Frazier
Veteran advisers look back at their first year or two and wish someone had warned them about what can go wrong. Here are some of the more common issues that advisers face, and tips for avoiding or resolving them. We tried to come up with a list of the Top Ten Pitfalls to Avoid, but we can’t count, so here Mike Frazier’s article with help from advisers Renae Goldie, Amy Morgan and Danielle Bradley, and yearbook representative Karen Ray.
With the trend in yearbooks moving toward less copy, strong captions for the pictures play a more important role than ever before. Today’s captions answer the important 5Ws and H questions (Who?, What?, When?, Where?, Why?, and How?) for the reader instead of a brief identification of the subject and an obvious description of the action. Captions report on behind-the-scenes information to supplement, not repeat, the body copy.
