Step-by-step Instructions for writing the Feature Story
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Kristina Smekens
At the beginning of the school year, have all staff members work together to generate a list of all the clubs, groups, sports and organizations within your school. Then, generate a corresponding list if one or two people within each group that would be key contact people in regards to activities, events and updates of their happenings. These people become BEAT CONTACTS.
When advisers pull their school’s older yearbooks off the dusty shelves, they are likely to find spreads of photos, many with no cutlines. Few of the pages will even provide a block of copy detailing a school event. Very few of the yearbooks produced 20 or 30 years ago included stories on substance abuse, teen pregnancy or homosexuality. These topics were generally taboo for discussion, let alone potential issues for yearbook coverage. It is not that sensitive issues did not exist, they were just not the subject of routine yearbook coverage.