In the latest entry of “It’s Worth It,” see how Karen Murray and her staff at Ramblewood Middle School increase sales and get students excited about yearbook by producing video ads.
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Karen Murray
I start the school year with ethics as the number one focus. I have my students research news stories on the internet, finding incidents where students violated the rights of others using school media. This exercise enables students to see their legal responsibility as part of the school media, and to be careful with images. I also give an essay assignment, allowing students to pick from two sticky, ethical situations, and ask them to respond as to how they would handle one of them.
Students readily understand the power of having a camera in hand. They see that it can make people do one of three things: hide, mug, or go on with their business but direct their activity to the camera. I teach my students that with power comes a responsibility to be above reproach at all times. To this end, my students are given lessons in manners and protocol when out of the class and on assignment.
