Classification
Over 10,000 typefaces exist in several basic classifications. Most faces can be placed into the following seven categories. Before you try to become conscious of the contrasts in type, you should become aware of the similarities between broad groups of type designs, because it is the similarities that cause conflicts in type combinations.
You are viewing articles written by Jim Jordan
Posts by author:
Jim Jordan
STEP 1
Choose a Column Plan
Columnar design brings consistency to your publication and is the foundation of all good yearbook design. Depending on the amount of space you leave in the gutter and the external margins you want, the width of the individual columns will change. In the 8 column plan we will be using here, most likely each column will be around 12 picas in width. Notice just two picas have been left in the gutter. If you look closely, most layout sheets already have an eight columnar design marked out.
Developing a theme idea throughout the yearbook not only helps to unify the book, but also adds a special dimension of involvement for readers. In the late 90s, there are many theme directions you can pursue.
Here are examples of some themes schools have used in past years. Within each theme, there are examples of titles for possible sections in the yearbook.
Strong theme copy helps introduce your unifying concept to your readers. Learn some tips and tricks for creating the optimal copy.
If a theme is going to have a wide range of appeal, it should evolve from brainstorming by the entire yearbook staff. Follow the enclosed guidelines.
The Wings yearbook staff at Arrowhead Christian Academy, Redlands, Calif., does not like to select a theme that capsulizes the school year because they believe that kind of a theme can only be done so many times before it becomes difficult to develop it meaningfully. Instead, they work to pick a theme that could reflect the school year, but one where its focus will allow the staff to give the book a personality.
Armed with a list of unique happenings at their school next year and fortified with lots of Chinese food, the Indian’s editorial staff, along with a few writers and photographers, gathered in a dorm room at a summer yearbook workshop to brainstorm a theme.
For yearbook journalists, a primary objective is to tell the complete story of the year and infographics are an effective method of increasing in-depth coverage.
