In May 2001, I retired after 30 years of teaching, and completed my 19th yearbook, my last one – or so I thought. In January 2003, my replacement suddenly resigned, and I was asked to finish the year. My concern for the students forced me back, but I struggled. In addition to facing a staff whose response to me was mixed, I discovered in March that our account, which enjoyed a $4,000 balance in 2001, was now $3,000 in the red.
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Janean Oberlander
There are many ways to tell a story, but to entice readers to linger over the yearbook copy, the best writers follow basic story-telling rules. Most of those rules revolve around the stories of the people in the school. The events may not change year to year, but the people do, and how they participate in and react to those events makes each year unique. Consider these basic points ofcopy writing to tell the story of those people.
