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Idea File Staff

The events of Spirit Week are a great opportunity to market and sell the yearbook, and now is the perfect time to start planning how you want to organize your yearbook marketing plan around next year’s festivities.

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One of the most important reference materials for a well-run yearbook is a detailed handbook for staff members – a manual that provides answers to the basic questions they will encounter. In the spring, the outgoing yearbook staff should be reviewing the manual and starting the new one for next year’s staff.

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One of the most important tasks you will tackle in wrapping up this year’s yearbook and getting ready for next year is organizing the yearbook room. This list of tasks will help get you headed in the right direction.

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It’s March and people now have basketball on the brain. To go with that theme, here’s a fun new “It’s Worth It” marketing tip, courtesy of the staff from Reading High School in Reading, Pa.

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Whether you are still wrapping up this year’s yearbook, or you have already submitted all the pages and you are looking ahead, here is a list of crucial year-end tasks to think about.

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The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.

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For some schools, a healthy portion of the yearbook should already be done. But almost half the school year is left, which means most staffs still have events to cover and plenty of work left to do. It’s not too late to examine your coverage and writing to make sure it is providing an interesting variety to the reader.

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New customized marketing services provided by Walsworth this year are helping schools all over the country give a lift to their yearbook sales.

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The new year usually comes with resolutions and pledges to make improvements on various aspects of life. Well, you can still start eating better or kick all your bad habits. But at the same time, why not put a little work in on improving your yearbook program’s bottom line? Get 2010 off to the right start by using some of these ideas to boost your yearbook sales.

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For most advisers and staffs, work on the yearbook doesn’t come to a complete halt over the holidays. There’s likely still copy to be edited, and proofs to be reviewed, maybe even a deadline to meet. If that’s the case, here’s a few helpful editing tips to keep in mind for your work over the break.

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