Talk to yearbook advisers and there seems to be little debate – February and March can be really stressful months for the staff. So the question becomes: what can the yearbook staff do to keep from pulling their hair out?
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Evan Blackwell
Imagine a mobile phone technology that yearbook staffs could use to make the printed pages of their books more engaging. Sounds enticing, right? Many in the yearbook world agree, which is why staffs are adopting QR codes.
In her first year as the adviser at the O’Bryant School in Roxbury, Mass., English teacher Betsy Lazo and her young staff changed the entire culture around the school’s yearbook program. This is their story.
It can be tempting to get a clean break from the grind of yearbook over the summer. But there is yearbook work that can be done – preparation that will make creating next year’s book go even smoother.
In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.
Last year, the yearbook staff at Forest Hills Central High started looking into creating its own Facebook group. Unfortunately, at the time, the school blocked access to social networking sites such as Facebook on their network, which meant adviser Rick Lanning and the students had to wing it – literally.
Read how Rider High School gave their yearbook sales a boost with some creative videos on Facebook in the latest entry of “It’s Worth It.”
Using correct interview techniques will lead to better information from sources and therefore, better stories.
