In our new series “Why didn’t I think of that?” we will spend the upcoming school year sharing practical tips and strategies on marketing and sales that we have compiled from you. We know that all the best yearbook expertise does not just reside with us – it is with all the yearbook staffs out there.
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Evan Blackwell
Looking for ways to generate sales and spread awareness of their product, many yearbook staffs are starting to turn to the expanding world of Facebook. For some, the social networking website is becoming a fertile ground for marketing directly to their students.
Last year, the yearbook staff at Forest Hills Central High started looking into creating its own Facebook group. Unfortunately, at the time, the school blocked access to social networking sites such as Facebook on their network, which meant adviser Rick Lanning and the students had to wing it – literally.
Read how Rider High School gave their yearbook sales a boost with some creative videos on Facebook in the latest entry of “It’s Worth It.”
Using correct interview techniques will lead to better information from sources and therefore, better stories.
