After you have mastered basic columns (4, 6, 8, etc.), you may want to use plus columns in your layouts. Usually one-half or twice the size of other columns on the spread, plus columns allow you to create a wide variety of formats.
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Darlene Blakely
Each section should have its own look. This look is created by designing elements that will be repeated on every spread in the section. This repetition makes the spreads in the section hold together. They become unified.
“When a tool is used efficiently, you conserve time and energy. When meetings are run efficiently, you conserve all the resources available to management: time, energy, money, facilities, materials and human effort.”
Good leads begin stories. Bad leads can finish them. If the first couple of sentences don’t make the reader feel helplessly curious and compelled to continue, your body copy won’t be read. Yearbook leads don’t sum up the entire article like newspaper leads. Instead, they give the reader a tempting taste of what lies ahead without necessarily addressing the main point of the story. They can tease, mislead, startle, amuse – anything that will invoke the reader’s curiosity. Study the following types of leads. Learn to write more creative and effective leads – leads that are real attention-getters.
Before you begin to write, read over your interview notes and gather related terms and important information. Listing and clustering start the juices flowing; they put you in the writing mode.
Just as a story needs a captivating opening, it also needs a final thought that will leave a lasting impression with the reader. Review these four types of conclusions to better understand what makes a good feature ending. Some may be more than one type.
