More yearbook staffs are selling yearbooks and yearbook ads online, reaping the benefits of more sales and more time to work on creating their yearbook.
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Aimee Parsons
Contests, like raffle drawings, can be a great way to catch the eye of your Latino community while promoting yearbooks purchases.
While it can be difficult to get your yearbook marketing message to parents, it is an even greater challenge to reach Latino parents. Posters about yearbooks may not speak to them. Walsworth’s customized Latino Marketing materials can help.
Are you looking for the most efficient ways to reach the parents of the Latino students in your school? Consider recruiting a Latino parent who has purchased and cherishes the yearbook as a parent marketer.
This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.
Over the past few years we’ve heard many schools talk about how they would like a simple, easy to use plan to walk them through everything they need to do to kick-start their next year’s book sales. That’s why Walsworth has created the Kick-start Your Sales manual, which will do just that and is now available on Walsworth’s Marketing Help page.
