Catchphrase Themes From Recent Yearbooks

Beyond Belief
Student Life: “Beyond the Obvious”
Academics: “Exceeding Expectations”
Sports:”Surpassing the Limits”
Organizations:”Embracing Involvement”
People:”Unique Differences”
Ads/Community: “Beyond Boundaries”

With These Hands
Opening: “With These Hands”
Academics: “Raise Your Hand”
Co-Curricular: “Quite a Handful”
Sports: “A Winning Hand”
Extra-Curricular: “On the Other Hand”
MiniMag: “First Hand Experience”
World and Community: “Hard to Handle”
People: “Hand in Hand”
Student Life: “Out of Hand”
Advertising: “A Helping Hand”

You’ve Got Our Word On It
Student Life: “Enthusiasm”
Magazine: “The Last Word”
Sports: “Competition”
Clubs/Academics: “Expression”
People: “Hospitality”
Ads/Community: “Partnership”

Making a Statement
Student Life: “It’s How We Live”
Clubs: “It’s How We Play”
Academics: “It’s What We Know”
People: “It’s Who We Are”
MiniMag: “It’s It and ThatÕs That”
Sports: “It’s How We Play”
Ads/Index: “Period”

It Could Happen To You
Clubs: “There’s More Than One You”
Student Life: “Life is Full of Surprises”
Academics: “See It, Make It, Do It”
Sports: “Stranger things Have Happened”
Ads: “It’s the Price You Pay”
Index: “It Happened” Common Threads
Student Life: “Here We Go Again”
Sports: “Common Cause”
People: “On Common Ground”
Academics: “Common Sense”
Ads: “Tying Up Loose Ends”

Generation X
Overview: “Defining X”
Student Life: “Reality Bites”
Individuals: “Faces & Places”
Events: “Like It Is”
Academics: “Common Sense”
Athletics: “In Your Face”
Advertisements: “The Value of X”

Organized Chaos Academics: “Constant Variables”
Athletics: “Even Odds”
Organizations: “Divided Loyalties”
People: “Typically Uncommon”
Student Life: “Constant Change”
Mini-Magazine: “Important Trivia”
Index: “In Order”

Faster Than the Speed of Life
Academics:”On Your Marks”
Athletics:”Setting the Pace”
People & Clubs: “Not a Moment to Lose”
Student Life:”Shifting into a Higher Gear”
Mini-Magazine:”Going the Distance”
World and Community:”In the Blink of an Eye”

Concept Themes From Recent Yearbooks

High School is an Invitation
Rampages 1997
Events & Features: “To experience life”
Sports: “To appreciate sports”
People: “To discover people”
Clubs: “To explore the world with clubs”
Academics: “To challenge academics”
Community/Index: “To turn to the index”

Interdependence
American 1997
Academics:
Intersection: “clubs/academics connection”
Groups:
Intersection: “clubs/sports connection”
Sports:
Intersection: “social/sports/events connection”
Events:
Intersection: “cultures/point of view”
Features:
Index: “To turn to the index”

Saga 1997
Events: “Enrich”
Academics and Sports: “Develop”
People and Features: “Evolve”
Community/Index: “Growth”

Hauberk 1996 “Features” “Essentials”
“Academics” “Sports”
“Rites of Passage” “Faces”
“Community” “Ads”
“IDENTITY”

Redefined
Crescenta Valley 1996
People and events: “REveal”
Academics/Clubs: “REason”
Sports: “REact”
Ads/community: “REflect”

Inside and Outside
Pioneer 1995
Outside…
Inside…

Take a Second Look
Clubs/academics/day activities: “Take a Shine To”
Sports/night activities: “Get a Second Wind”
Classes/pacesetters: “Look to One’s Laurels”
Ads/Index/Closing: “Second thoughts” Spectrum
Elkonian 1995
“Excitement * Courage”
“Tension * Aspiration”
“Artistry * Enthusiasm”
“Pride * Sentimentality”
“Devotion * Tranquility”
“Fantasy * Imagination”

Continuum
(Chronological/Cycles)
First Six Weeks of School: “Embark”
October to Winter Recess: “earch”
January to April: “Endure”
April to June: “Become”

Rampages 1995
Events/on your own/reality: “Life”
Sports: “Strength”
Classes: “Voices”
Academics/ads/index: “Foundations”

I Can
The American 1995
Individuality/culture/
stress/dedication/
relationships/achievement/
social life:”Magazine”
Events/academics/sports/
groups/people/index:”Yearbook”

The American 1994
School day/school support/
clubs/school
activiies:”School Life”
Fall events/fall sports/
winter events/winter
sports/spring events/
spring sports/year-round activities:
“After school”
Freshmen/sophomores/
juniors/seniors/staff: “People”
Index: “Closing”

Article by Jim Jordan

Jim Jordan has been the yearbook adviser at Del Campo High School in Fair Oaks, Calif., for 29 years. The 2007 and 2008 Decamhian yearbooks won NSPA Pacemakers, the 2008 yearbook won a CSPA Silver Crown and the 2006 yearbook won a Gold Crown. He was the 1996 JEA Yearbook Adviser of the Year.

Jim has written 11 article(s) for the Idea File.