Benicia yearbook poster gets attention

by Evan Blackwell
Posted in: Marketing, Why Didn't I Think of That?

A couple weeks back, Benicia High School (Benicia, Calif.) yearbook adviser Brianna Kleinschmidt and her editors were working on posters for a second semester sales push before the price of their book increased. The brainstorming got fun and jokey, and eventually led to talking about a phrase they had seen on social media.

Soon, a new poster was born, a provocative one that sparked a ton of attention for yearbook in the halls.

“I’m so glad I didn’t buy a yearbook.” – said no one ever

I'm so glad poster
“The ‘said no one ever’ is all over their Facebook accounts, and Twitter, so we borrowed the idea for yearbook,” said Kleinschmidt. “It has received great feedback from students who we hear repeating it out loud, and laughing when they see it.”

What creative poster ideas has your yearbook staff used this year to promote sales?

{ 2 comments… read them below or add one }

Carla September 13, 2013 at 10:21 am

I am an advisor to our Yearbook Team at St. Thomas Aquinas in Lindsay, Ontario Canada. The students really liked the above poster. Is there a way to get written permission to use this poster in our school to promote yearbook sales?


Brianna Kleinschmidt May 30, 2014 at 12:58 am

Carla @ St. Thomas Aquinas: Please feel free to use this idea. We used it again this year and it still worked well. Enjoy!


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