Comments on: Start the new year with some yearbook sales tips http://www.walsworthyearbooks.com/idea-file/42560/start-the-new-year-with-some-yearbook-sales-tips/ Idea File - A Yearbook Resource Thu, 09 Feb 2012 14:42:13 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Steven Kuba http://www.walsworthyearbooks.com/idea-file/42560/start-the-new-year-with-some-yearbook-sales-tips/comment-page-1/#comment-1579 Steven Kuba Fri, 01 Jan 2010 22:31:03 +0000 http://www.walsworthyearbooks.com/idea-file/?p=4256#comment-1579 Hello, my name is Steven Kuba and I am one of the editors for the Aftermath Yearbook. I would like to say the three points presented in the article are all very good points. I have been on staff for three years and we have always sold online. In order to market to everyone, we handed out candy canes before winter break. Attached was the website where the students could buy a yearbook. And in terms of sneak preview, this year we started a Facebook fan page and started a campaign called "Two-Spread Tuesday" where we show two spreads for two hours every Tuesday. Other tips I would suggest is doing something as simple as making posters, or if you have a broadcast crew at your school, have them make announcements about the yearbook. The more people see and hear about the yearbook, the more they will want one. Another simple thing is having your staff wear their staff t-shirts on the same day. Our staff also sends a letter to all the homes of families who have not bought a yearbook yet, reminding them that the deadline is approaching in January. Something else that we will be doing for the first time this year is posting a list of all the people who have already been used in the yearbook on the cafeteria, and include the page numbers they are on. This would be under the "Marketing to everyone" category. Sometimes the best marketing is word of mouth marketing. Tell your staff to spread the word to their friends, even stand up and make announcements in their other classes when free time is provided. So make your school feel like they are surrounded by the yearbook. Posters, shirts, lists, announcements... Anything to get yearbook on the minds of students will benefit your bottom line. And remember, BE CREATIVE! Hello, my name is Steven Kuba and I am one of the editors for the Aftermath Yearbook. I would like to say the three points presented in the article are all very good points. I have been on staff for three years and we have always sold online. In order to market to everyone, we handed out candy canes before winter break. Attached was the website where the students could buy a yearbook. And in terms of sneak preview, this year we started a Facebook fan page and started a campaign called “Two-Spread Tuesday” where we show two spreads for two hours every Tuesday.

Other tips I would suggest is doing something as simple as making posters, or if you have a broadcast crew at your school, have them make announcements about the yearbook. The more people see and hear about the yearbook, the more they will want one. Another simple thing is having your staff wear their staff t-shirts on the same day.

Our staff also sends a letter to all the homes of families who have not bought a yearbook yet, reminding them that the deadline is approaching in January.

Something else that we will be doing for the first time this year is posting a list of all the people who have already been used in the yearbook on the cafeteria, and include the page numbers they are on. This would be under the “Marketing to everyone” category.

Sometimes the best marketing is word of mouth marketing. Tell your staff to spread the word to their friends, even stand up and make announcements in their other classes when free time is provided.

So make your school feel like they are surrounded by the yearbook. Posters, shirts, lists, announcements… Anything to get yearbook on the minds of students will benefit your bottom line. And remember, BE CREATIVE!

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