The holiday season can be a beneficial time for staffs selling the yearbook. Thanks to the staff from Riverside High School in Chattaroy, Wash., and adviser Cory NeVille, for the following tip.

At Riverside this year, they plan on promoting the yearbook as a gift during the holidays, even printing up special certificates that parents can give to their kids indicating they purchased the book.

And it’s an idea that can be applied several ways – Christmas, Hanukkah, or even birthdays.