The beauty of National Yearbook Week falling in October is it’s the perfect time to begin planning and promoting an autograph party at your school when books arrive. Why? Everyone gets excited about a BIG EVENT and you can use that excitement to get students and parents to purchase books in advance. You were looking for a way to sell more yearbooks, right?
Students love getting their yearbooks signed by their friends. It’s one of the things that makes yearbooks so permanent (and something you don’t get with Facebook). By planning a distribution event when books arrive, you can get students and parents excited NOW for a book they won’t receive until months from now.
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Yearbook Wally, the fun-loving high schooler who loves finding new stories and seeing new places, will be exploring Kansas City this week at the JEA/NSPA convention.
For this convention he’s especially excited because this time he is going be hanging out with his buddy, Molly.
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If a tree falls in a forest, does it make a sound? Or, in yearbook terms… If you spend a year of long hours and hard work on a yearbook and no one buys it, was all that time wasted?
The Yearbook Marketing sessions at the Adviser Academy this week offered a great opportunity for advisers to learn creative ways to sell books to students and parents.
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Yearbookers are unique. (Yeah, don’t try to hide it.) When you are in yearbook, you are IN yearbook. There’s no other group at your entire school that is like the yearbook staff. When you meet another yearbooker there is an instant bond. Finally, someone else who knows what you go through!
Only yearbookers understand all of the hard work, craziness and tears that go into creating the only book that logs the history of that school for that year. Because of that bond you look after one another and before long you have one big yearbook family. Sometimes even complete with your own secret handshake.
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Wanna boost your yearbook sales? Get creative!
Clare Ogle, the adviser at Reading Senior High School in Reading, Pa., does that by coming up with innovative promotions, and then making videos about it.
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