From the monthly archives:

August 2010

Walsworth announced this week that customer schools will get the chance to win prizes each month in the new Promotion Commotion sales contest.

Schools that use Walsworth’s Online Sales, and have activated their online School Store, are entered into the monthly prize drawing. After that, every time a staff uses a marketing technique to help promote or sell the yearbook, they can earn additional entries into the monthly prize drawings.

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With school returning to class in many parts of the country this month, yearbook staffs are getting to work on their 2011 yearbooks.

One idea we have written about here in the Yearbooks Blog is creating a Facebook Fan Page for the yearbook to get the buzz started this year. Here is a recent article from the Idea File section on the various ways that Del Campo High School in Fair Oaks, Calif., has used Facebook.

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Here’s a fun link that’s been making the rounds throughout the web – just what would it look like if Hollywood had its own high school yearbook?

Part of it might look a little something like this.

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Here’s a fun article to check out this week from the Taunton Daily Gazette about the recent 70th reunion celebrated by the Bridgewater High School (Mass.) class of 1940.

As the article shows, 13 members of the class got together at a local restaurant to share memories and their senior yearbook came in very handy.

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Staff bonding can facilitate the completion of your yearbook. Bonding is beneficial because it will enable staff members to work through conflicts, share the workload and improve attitudes. Work just goes more smoothly when people understand and even like each other.

Most schools open again in August or September. On the first day, or in the first few weeks, it might be fun to have a kick-off activity for your yearbook class or club, or do one or two fun activities to help the staff bond. Here are ideas for both months.

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Summer is drawing to a close for a lot of schools in the next week or two, and many yearbook staffs will be headed back to class. That means the real nuts and bolts work of the yearbook, and the covering of events, is about to begin (if it hasn’t already).

Take a look at this article over in the Idea File about making sure you start the year off right with the proper plan, using the ladder to get your yearbook organized.

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Over in the Idea File area this week, the latest tip for our new “Why didn’t I think of that?” feature full of marketing tips comes from yearbook adviser Laquita Ward at Mountain Pine High School in Arkansas.

Ward and her staff created a “Mr./Miss Yearbook Contest” and it turned into a great way to gain some interest in yearbook, and raise some much-needed money as well.

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It’s the final day of workshop classes at Yearbook West! Yesterday, I taught a breakout session on leadership and had fun watching the class act out various leadership issues and proper solutions.

Great discussions! Now, the theme presentations are today. Can’t wait to see what the packets look like!

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A long day two has ended at Yearbook West. My editorial leadership group delved into the issues that come with being in charge, some problem solving and an intro to Google docs.

We had fun with all 45 of us editing and “commenting” simultaneously on one document. A great demonstration of how it might be used to collaborate in real time on editing, even when students are at home.

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The opening of Walsworth’s Yearbook West Workshop in Orange, Calif., this past weekend was filled with so much nervous energy and anticipation. A little like the first day of school but magnified and encouraged.

Area sales manager Howard Dusek and the reps pumped up the crowd with music while shooting volleys of stuffed animals and other trinkets into the audience. And, as they say, the crowd went wild.

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